Lamborghini Launches Updated Museum

The Lamborghini Museum at the Italian marque’s headquarters in Sant’Agata Bolognese, Italy, is a very special place. From the moment you walk through the door you’re surrounded by some of the most spectacular supercars from both past and present. The museum itself has recently undergone a redesign with new exhibits and interactive features.

Renamed ‘MUDETEC, the Museum of Technology’, the revamped space highlights Lamborghini’s biggest technical innovations throughout the decades. The vehicles are divided by era and now feature interactive touchscreens to provide additional information, archive sketches, and video content of each exhibit.

Previously, the museum was crowded in the most positive sense, but the new layout appears logical and likely far more visitor friendly for the huge crowds it attracts.

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The exhibits kick off with the iconic 350 GT, the first Lamborghini sports car that was famously born out of a disagreement with how Enzo Ferrari built his cars. The trailblazer theme continues with the legendary Miura and coveted Espada — the world’s first four seater V12 sports car.

The 1970s section of the museum is dominated by the Lamborghini Countach, arguably the definitive poster car with its scissor doors. Moving into the 1980s, the behemoth that is the Lamborghini LM 002 dominates this space.

While super SUVs are all the rage now, this V12 4x4 was launched back in 1986. The 1990s space is occupied by the Diablo GT’s wedge profile, juxtaposed by the millennial Sesto Elemento track car.

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In addition to Lamborghini’s latest models such as the Urus and Nurburgring record-breaking Aventador SVJ, there are other attractions for visitors to connect with modern Lamborghini. The ‘Ad Personam space’ allows you to design and build your own Lamborghini, ‘brain room’ is said to be a 360° full-immersion experience, and driving simulators enable you to get behind the wheel of your dream Raging Bull. Why not book a tour of the factory while you are there?

The museum exhibition is open from 16 April to 31 October 2019.

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