Bugatti La Voiture Noire Debuts: Most Expensive New Car Ever

It’s finally here – meet the one of one Bugatti La Voiture Noire. A modern interpretation of Jean Bugatti’s personal Type 57 SC Atlantic that got lost during World War II, the stunning grand tourer is described by the manufacturer from Molsheim as being the most expensive new car ever sold. With a price tag of €11 million (about $12.45m at current exchange rates) before taxes, we believe them. Speaking today at the car's reveal during the Geneva Motor Show, Bugatti president Stephan Winkelmann said the car was sold for €16.5m ($18.68m), taxes included.

Featuring a handcrafted carbon fiber body, the La Voiture Noire follows recent special cars from Bugatti such as the Divo, but takes exclusivity to a whole new level. It uses the same quad-turbo W16 8.0-liter engine with 1500-horsepower and 1600 Newton-meters (1180 pound-feet) of torque as the Chiron, Chiron Sport, and Divo.

If there’s one brand that can pull off six exhaust tips without looking like overkill, it’s definitely Bugatti. The full-width LED brake light strip makes the unique hypercar seem even wider than it already is, while below it sits an illuminated 'Bugatti' just in case you might not know what you’re looking at. At the front, the horseshoe grille is more pronounced than ever before and above it the sleek LED headlights extend on top of the wheel arches.

It’s unclear who paid a small fortune to own the unique car, with Winkelmann only saying that it belongs to a “Bugatti enthusiast.” Oddly enough, the company didn’t show the car’s interior during the premiere event held in Geneva, nor can we see it in the adjacent official image gallery. There’s a pretty good chance the cabin has gone through some significant changes compared to the Chiron and Divo taking into consideration the eye-watering asking price.

Will we ever see it outside of a car show in our lifetimes? Hopefully, but we wouldn’t get our hopes up too high given the value of the car which will only go up in time.

Source: Bugatti

The teaser campaign was pretty exciting:

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